E-Business & Social Media Tuition
The Graduate Diploma in E-Business & Social Media is made up of four courses.
If you apply for the whole programme you will receive your study materials and tuition service for all four courses.
Our tuition service is also available for individual courses. This may be useful if you wish to enhance your knowledge in a specific area of your studies. You can register for additional teaching support directly through our website. Please ensure that you are already enrolled onto one of our Graduate Diploma programmes and have your student number ready, so we can check your eligibility.
Digital Infrastructures for Business
This course provides an introduction to the digital infrastructures upon which business, government and wider society increasingly depend. It considers how digital infrastructures are established and evolve, their design, economics, and how they support innovation and business change. The course introduces models of infrastructure development, including concepts of the installed base, cultivation and path dependenc. It focuses on the Internet and the World Wide Web (WWW) and considers specific innovations that exploit digital infrastructures, including cloud computing, mobile services and social media. It also considers the opportunities and risks digital infrastructures present, including a consideration of regulatory issues.
Management and Social Media
The course is about social media and the broader context of digital economy within which social media platforms operate. It analyses how social media contribute to the making of the contemporary digital, data-based economy. It critically assesses the role which current computing and communication technologies play in transforming user platform participation into revenue generating services. It also provides an analysis of social media as multi-sided digital platforms and the distinctive ways they serve the interests of a range of stakeholders, including platform owners, users, advertisers and third parties such as start-ups and data analytic companies. The course pays due attention to how user participation is engineered to procure data on users that sustain social media as business organisations. It evaluates the role of technical design and information architecture in the making of the services produced by social media platforms. The course combines theory and case study examples that illustrate the variety of contexts in which social media companies are active today.
Management and Innovation of eBusiness
This course analyses the growth of e-business and critically assess relevant e-business models, using theories from business, management and the social sciences. It combines transaction cost economics with a decade’s experience of e-business development to discuss e-business trends and strategies. It considers the organisational, managerial, technological and theoretical aspects of e-business and how these elements can be combined to produce innovation in business models, processes and products.
Principles of Marketing
This course introduces students to the fundamental principles of marketing and marketing management. The approach taken in this course will enable students to gain a broad understanding of the theoretical and practical issues surrounding marketing decision making. It explores the relevance of other academic disciplines to marketing and encourages students to question the limitations of marketing management and to suggest ways of overcoming its many problems. The course will help students to develop practical skills by applying learned theories to real-world organisational problems.