LSE Academic Leadership: E-Business & Social Media
The London School of Economics and Political Science (LSE) is one of the Colleges of the University of London and a world-leading social science institution. Academics from LSE provide the academic direction for this programme.
Since its foundation in 1895, LSE has been regarded as an international centre of academic excellence and innovation in the social sciences. Its teaching and research is recognised worldwide as a benchmark of quality.
The School’s academic profile spans the broad range of social sciences – disciplines that reflect how we interact with one another and with society. LSE is an institution renowned for focusing on ‘real world’ issues. Current areas of research and expertise include globalisation, human rights, risk and business management, new communications technologies, urban and regional policies, and new forms of governance.
LSE alumni and former staff include 16 Nobel prize winners and 37 past or present heads of state. LSE academics come from all over the world and from many social, educational and ethnic backgrounds. They are in constant demand as commentators and analysts in the media, act as advisors to governments, and are seconded to national and international organisations.
The Course Conveners, who are specialists in their field, design, develop, and monitor the academic content and assessment for the course.
Principles of Marketing
Professor Amitav Chakravati
Professor of Marketing
Consumer decision making
Consumer search and screening behaviour
Generic vs brand advertising
Consumer behaviour in high-uncertainty markets
Consumption of products with a Corporate Social Responsibility association
Effects of physical environments on people's thoughts and choices
Full profile available here